It’s no accident that Lavazza is Italy’s favorite coffee. Four generations of the Lavazza family have dedicated over 120 years to finding the best blends of coffee beans from all over the world to provide you the authentic Italian experience. The Lavazza Qualita Rossa Ground Coffee Blend is no exception. A mix of Brazilian and African Arabica and Robusta coffees creates an intense medium roast with a rich aroma. You’ll note the persistent aftertaste following every full-bodied sip. This blend is ideally brewed as a traditional Italian espresso but is versatile enough to work with a drip coffee maker, French press, moka pot… whatever your favorite method of brewing may be. Enjoy a true taste of Italy that is uniquely Lavazza.