McCafe Colombian Roast Ground Coffee is a full bodied medium roast. Colombian coffee is considered higher quality due to the perfect climate in Colombia for growing rich, mild flavored coffee. McCafe Colombian coffee is sourced from Rainforest Alliance Certified farms or forests. These farms and forests are managed according to rigorous environmental, social, and economic criteria. Roasting coffee beans requires the right balance of time and precise temperature to convert coffee’s naturally occurring sugars and starches to rich coffee. For a great brew of coffee, use 2 TBSP of ground coffee in your brewer for every 6 fl. oz. of water. With McCafe Ground Coffee, you can enjoy a perfectly balanced cup of smooth coffee.